10 Things That Digital Business Leaders Do

 
 
By Dennis McCafferty  |  Posted 03-03-2014 Email Print this article Print
 
 
 
 
 
 
 
 

The entire world is creating endless volumes of valuable information and data every single second. Much of this is credited to social media, which is projected to consume more than 4 trillion minutes of the population's time over the next year. But it's also driven by the vast amount of data that is generated by companies which create highly personalized, online interactions with customers to find out more about them, as well as advancements in cloud computing, agile software development and content creation. With the digital universe projected to double every two years, CIOs can't afford to allow their organization to fall behind. The new book, Data Crush: How the Information Tidal Wave is Driving New Business Opportunities (Amacon), explores these and other digital-age phenomenon. Even better, author Christopher Surdak offers a wide range of best practices to maximize the value of data as a business-driving asset. We've included 10 of them here. Surdak is a technology evangelist for Hewlett-Packard, with more than two decades of leadership experience in collaboration, big data, social media, information security and compliance. For more about Data Crush, click here.

 
 
 
  • What Digital Leaders Do: Learning Curve

    They help their organizations become "data literate" at all levels—no matter what the individual roles are—so that analytics drives business decisions.
    What Digital Leaders Do: Learning Curve
  • What Digital Leaders Do: Uncanny Impression

    Through analytics, they use social media to assess the opinions, behaviors and preferences of a target market with a previously unobtainable level of accuracy.
    What Digital Leaders Do: Uncanny Impression
  • What Digital Leaders Do: All In

    They embrace Everything as a Service (Eaas) to minimize costs and maximize flexibility.
    What Digital Leaders Do: All In
  • What Digital Leaders Do: Rapid Response

    They deploy "extreme coding" or "agile development"—shorter development cycles to add checkpoints in which new user and customer requirements can be added—to more quickly respond to demands.
    What Digital Leaders Do: Rapid Response
  • What Digital Leaders Do: Shortened Shelf Life

    They refresh business apps every month, and replace them every year. Otherwise, they know they'll fall behind their competition.
    What Digital Leaders Do: Shortened Shelf Life
  • What Digital Leaders Do: Measuring Stick

    They define any and all critical metrics that will track the inputs and outputs of each business process, to effectively evaluate success.
    What Digital Leaders Do: Measuring Stick
  • What Digital Leaders Do: Calendar Item

    Through enhanced analysis and predictive monitoring, they cut cycle times of all business processes in half every 12 to 18 months.
    What Digital Leaders Do: Calendar Item
  • What Digital Leaders Do: Safety in Numbers

    They combine the cloud, quantification and outcomes-based strategies to make their business crowdsourceable.
    What Digital Leaders Do: Safety in Numbers
  • What Digital Leaders Do: Winning Proposition, Part I

    They gamify internal collaborative platforms to encourage employees to increase their participation in business.
    What Digital Leaders Do: Winning Proposition, Part I
  • What Digital Leaders Do: Winning Proposition, Part II

    They gamify consumer-facing blogs, social media and the company Website to increase value-adding customer interactions.
    What Digital Leaders Do: Winning Proposition, Part II
 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.

 
 
 
 
 
 

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