- of
10 Insightful Web 2.0 Books
by Ed Cone
Groundswell: Winning in a World Transformed by Social TechnologiesBy Charlene Li and Josh Bernoff
Harvard Business School Press, April 2008
This workmanlike primer on Web 2.0 applications and culture, by two Forrester analysts, offers a basic guide to the tools and terminology every businessperson should know.
Naked Conversations: How Blogs are Changing the Way Businesses Talk with CustomersBy Robert Scoble and Shel Israel
Wiley, January 2006
Scoble, the original Microsoft blogger, teamed up with innovation expert Israel for this look at the ins and outs of corporate blogging.
We the Media: Grassroots Journalism for the People, By the PeopleBy Dan Gillmor
O’Reilly Media, January 2006
Gillmor’s groundbreaking look at citizen journalism and its impact on the way we get our information is still relevant, even as many of its ideas have become widely accepted.
Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementationsBy Amy Shuen
O’Reilly Media, April 2008
A no-nonsense look at 2.0 in the strategic context, a helpful guide for businesspeople unfamiliar with the tools but looking for ways to profit from them.
An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other GoliathsBy Glenn Reynolds
Thomas Nelson, February 2007
This book by Glenn "Instapundit" Reynolds, one of the most successful bloggers around, looks at ways the Net is empowering individuals at the expense of institutions.
The Wealth of Networks: How Social Production Transforms Markets and FreedomBy Yochai Benkler
Yale University Press, October 2007
Deepthink from Yale professor Benkler on collaboration and economic transformation.
The Corporate Blogging Book: Absolutely Everything You Need to Get It RightBy Debbie Weil
Portfolio Hardcover, August 2006
A look at what makes successful blogs, with many real-life examples from big-name companies. Chris Anderson of Long-Tail fame called it "Rock-solid advice and examples ... Weil deftly shows how to avoid the pitfalls."
Cluetrain Manifesto: The End of Business As UsualBy Christopher Locke, Rick Levine, Doc Searls and David Weinberger
Basic Books, January 2001
The marketing book predates the 2.0 craze, but is critical to its intellectual framework. See also Small Pieces Loosely Joined, by co-author David Weinberger.
Here Comes Everybody: The Power of Organizing Without OrganizationsBy Clay Shirky
Penguin Press HC, February 2008
The professor and digital-age pundit explains how Web 2.0 tools like blogs and wikis are revolutionizing our current social order.
The Revolution Will Not be Televised: Democracy, the Internet and the Overthrow of EverythingBy Joe Trippi
Harper Paperbacks (Revised Edition), September 2008
Howard Dean's presidential campaign manager provides a blueprint for business leaders and government officials to engage with Americans.
The Secret of Apple's Success
Money Woes Take a Toll on Worker Performance
10 Ways to Build Lean, Agile Teams
Tech Salaries Rising After Two-Year Stagnation: Dice Survey
The State of Security: Malware Rises as the Era of Spam Ends
10 Things CIOs Can Expect From RIM's New CEO
