Books Slideshow:
10 Insightful Web 2.0 Books

• 10 Insightful Web 2.0 Books
  
  by Ed Cone
• Groundswell: Winning in a World Transformed by Social Technologies
  By Charlene Li and Josh Bernoff
  
  Harvard Business School Press, April 2008
  
  This workmanlike primer on Web 2.0 applications and culture, by two Forrester analysts, offers a basic guide to the tools and terminology every businessperson should know.
• Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
  By Robert Scoble and Shel Israel
  
  Wiley, January 2006
  
  Scoble, the original Microsoft blogger, teamed up with innovation expert Israel for this look at the ins and outs of corporate blogging.
• We the Media: Grassroots Journalism for the People, By the People
  By Dan Gillmor
  
  O’Reilly Media, January 2006
  
  Gillmor’s groundbreaking look at citizen journalism and its impact on the way we get our information is still relevant, even as many of its ideas have become widely accepted.
• Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations
  By Amy Shuen
  
  O’Reilly Media, April 2008
  
  A no-nonsense look at 2.0 in the strategic context, a helpful guide for businesspeople unfamiliar with the tools but looking for ways to profit from them.
• An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths
  By Glenn Reynolds
  
  Thomas Nelson, February 2007
  
  This book by Glenn "Instapundit" Reynolds, one of the most successful bloggers around, looks at ways the Net is empowering individuals at the expense of institutions.
• The Wealth of Networks: How Social Production Transforms Markets and Freedom
  By Yochai Benkler
  
  Yale University Press, October 2007
  
  Deepthink from Yale professor Benkler on collaboration and economic transformation.
• The Corporate Blogging Book: Absolutely Everything You Need to Get It Right
  By Debbie Weil
  
  Portfolio Hardcover, August 2006
  
  A look at what makes successful blogs, with many real-life examples from big-name companies. Chris Anderson of Long-Tail fame called it "Rock-solid advice and examples ... Weil deftly shows how to avoid the pitfalls."
• Cluetrain Manifesto: The End of Business As Usual
  By Christopher Locke, Rick Levine, Doc Searls and David Weinberger
  
  Basic Books, January 2001
  
  The marketing book predates the 2.0 craze, but is critical to its intellectual framework. See also Small Pieces Loosely Joined, by co-author David Weinberger.
• Here Comes Everybody: The Power of Organizing Without Organizations
  By Clay Shirky
  
  Penguin Press HC, February 2008
  
  The professor and digital-age pundit explains how Web 2.0 tools like blogs and wikis are revolutionizing our current social order.
• The Revolution Will Not be Televised: Democracy, the Internet and the Overthrow of Everything
  By Joe Trippi
  
  Harper Paperbacks (Revised Edition), September 2008
  
  Howard Dean's presidential campaign manager provides a blueprint for business leaders and government officials to engage with Americans.