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Quiz: The Seven Most Disruptive Thinkers of All Time

By Dennis McCafferty on 2012-01-18


How much do you know about some of the greatest innovative thinkers of the ages? Take our quiz and try to identify seven of them, taken from "The Little Black Book of Innovation: How it Works, How to Do It" (Harvard Business Review Press/available now) Author Scott D. Anthony contends that all too often the potential for innovation is stifled by corporate culture and outright panic. “Large companies are capable of — and often do — amazing things,” he writes. “But these firms just scratch the surface. The talent of their people, the technologies in their labs ... (are) held back by a mix of fear and misunderstanding. Too many would-be beautiful businesses that could reinvent markets and create substantial value live only in PowerPoint documents, never to be launched.” To counter this, Anthony outlines his 28-day program for mastering the skill of innovation and deploying it to benefit your organization. For more about The Little Black Book, click here.

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Q: Who wrote "The Four Steps to the Epiphany", a book considered a bible for innovators.?

A: Silicon Valley entrepreneur Steve Blank, who wrote that a start-up is a “temporary organization searching for a repeatable and scalable business model”

Q: Which Harvard Business professor warned that dominant organizations can be vulnerable to disruptive innovation that establishes a simple, accessible or affordable solution?

A: Clayton Christensen, who co-founded CPS Holdings with several MIT professors in the 1980s.

Q: Who said: “The customer rarely buys what the company thinks it is selling him”?

A: Peter Drucker, who also said writers used the term, “guru,” to describe him “because ‘charlatan’ is too long to fit into a headline.”

Q: She tells innovators to start with an answer, then work backward to map out assumptions needed for that answer to work. Who is she?

A: Columbian University’s Rita McGrath, who co-introduced the concept of “discovery-driven planning,” which encourages testing critical assumptions and adjusting plans based upon what is learned.

Q: Which former Procter & Gamble CEO insisted that innovation could be managed and measured?

A: A.G. Lafley, who promoted the mantra, “Consumer is Boss” while introducing new P&G brands like the Swiffer.

Q: Which Legg Mason giant stresses that breakthrough insights can arrive from applying lessons from non-obvious fields to a problem?

A: Michael Mauboussin, considered one of the foremost world experts in behavioral finance.

Q: Who famously described genius as “1% inspiration and 99% perspiration”?

A: Thomas Edison. With 1,093 U.S. patents, he’s actually considered just the fourth most prolific inventor in history.

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