The New Age of Innovation

By Brian P. Watson  |  Posted 04-23-2008 Print Email

STRATEGY
The New Age of Innovation: Driving Cocreated Value Through Global Networks
By C.K. Prahalad and M.S. Krishnan
McGraw-Hill
Available May 2

The University of Michigan IT experts explain how companies must reinvent their strategies and processes to build more customer-created value.

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