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Business Intelligence Driving the Demand for Greater Mobility

By Dennis McCafferty on 2011-01-12


Mobile apps will impact the enterprise more than ever in 2011 and beyond, according to a recent Mobile Applications Survey conducted by MicroStrategy, a business intelligence software vendor. Survey respondents indicate that whether their employees are using the RIM BlackBerry, Apple iPhone/iPad, Google Android or other devices, their organizations are gaining awareness of how mobility can improve productivity, customer service, sales, field-service automation and other critical needs. However, business-intelligence applications present the most appeal among tech decision-makers surveyed. These executives perceive mobility as the next “big step” when it comes to viewing dashboards, alerts, KPI monitoring, mapping visualization and data exploration/analysis, among other operational essentials. Oh, and if you're keeping track, the Apple iPad is quickly increasing in popularity for mobile platforms, gaining significant traction over smartphones such as Apple's iPhone and RIM's BlackBerry, according to MicroStrategy. More than 2,400 CIOs and other IT execs took part in the survey. Here are selected highlights:

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83 percent83 percent of respondents say their organizations will deploy or are investigating the deployment of mobile apps within the next two years.

72 percent72 percent of these respondents say their organizations will deploy up to five mobile apps over the next year.

62 percent62 percent of respondents with existing or planned deployments are focused on using the Apple iPhone to do so.

Other top tech tools for mobility (percent respondents):RIM BlackBerry (56 percent)Apple iPad (55 percent – up 15 percent since June 2010)Google Android (32 percent)Windows Mobile (19 percent)

62 percent62 percent of respondents say BI mobile apps will be used or deployed by their organizations over the next 24 months.

Other in-demand mobile apps in next 24 months (percent respondents):Customer use/engagement tools (31 percent)CRM (30 percent)Sales force automation (20 percent)Database access (19 percent)

25 percent25 percent of respondents are now using non-mobile BI tools throughout more than three fifths of the organization.

2 percentOnly 2 percent of respondents are using mobile BI tools throughout more than three fifths of the organization.

26 percent26% of respondents who do not plan to build mobile apps indicate that security concerns are the major obstacle – the most-cited barrier.

Other top barriers (percent respondents)The impression that mobile apps won't benefit business (22 percent)A “laptop-based mobility” focus (21 percent)Expense (21 percent)Immature technology (12 percent)A lack of platform standards (10 percent)

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