Survey Finds E-Mail Click-Through Rates Increase with Social Sharing Options

E-mail messages that include a social sharing option generate 30 percent higher click-through rates (CTRs) than e-mails without a social sharing option, and messages with three or more sharing options generate 55 percent higher CTRs, according to GetResponse's study, "Email Marketing and Social Media Integration Report." The study also found that e-mails with a Twitter sharing option return over 40 percent higher CTRs than messages without any social media links.