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5 Books for Understanding the Millennial Generation

By Brian P. Watson on 2010-02-17


The 80-million strong Millennial generation is going to change the IT landscape in countless ways, whether CIOs like it or not.

Dealing with this unique generation can be difficult—given their work habits, interests and deep grounding in technology as a way of life. Luckily, there are a handful of insightful books that help businesses and bosses understand and manage the Millennials.


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BLOGS
 
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The M-Factor: How The Millennial Generation Is Rocking The WorkplaceBy Lynne Lancaster and David Stillman HarperBusinessAvailable April 2010The authors of When Generations Collide use research and case studies to explain how the Millennials will change the IT workplace.

Y in the Workplace: Managing the "Me First" GenerationBy Nicole A. Lipkin and April J. PerrymoreCareer PressJuly 2009 Two psychology experts explore the values and demands of the new generation of workers.

Keeping the Millennials: Why Companies Are Losing Billions in Turnover to This Generation- and What to Do About ItBy Joanne Sujansky and Jan Ferri-ReedWileyJune 2009 The consulting duo offers tips and tactics for building a hospitable workplace for all generations, but most importantly, the new workers of the Millennial generation.

Not Everyone Gets a Trophy: How to Manage Generation YBy Bruce Tulgan Jossey-BassMarch 2009 A tough, honest assessment of Millennials’ company loyalty and motivations that aims to debunk various rumors about the generation.

The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the WorkplaceBy Ron AlsopJossey-BassOctober 2008 The Wall Street Journal columnist explores how business managers should understand how Millennials were raised to make them most effective in the workplace.

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