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CIOs on Twitter: What R U Waiting For?

By Don Reisinger on 2010-10-18


For most CIOs, trying to determine the value of Twitter can be difficult. After all, it’s a social network that started, arguably, as a place for consumers to share seemingly useless information with others. But, CIOs who Tweet experience career benefits and help their corporations in the process, according to a study from Diamond Management & Technology Consultants. Diamond's survey of 75 CIOs spanning several vertical industries reveals that 78 percent are Tweeting at least once per week. Nearly three quarters (70 percent) of respondents say the tool has helped them build new working relationships. Still not convinced? Here are some additional facts from the survey about how CIOs rank Twitter against other tools, such as LinkedIn and Facebook. The results also show that most enterprises are allowing employees to have virtually unfettered access to Twitters. Here are 10 fast facts about how your peers view Twitter, and which perception hurdles the site needs to overcome in order to cement its place as a professional networking tool for CIOs.

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Unfettered Access


More than half of respondents say their enterprise has no restrictions against Twitter access.

Little Oversight


Less than a quarter (22 percent) of respondents say their companies manage employee Twitter use.

Is it a Time-Waster?


The perception of Twitter being a “timewaster” is hindering its adoption among CIOs, respondents believe.

Twitter's Biggest Hurdle?


30 percent of respondents say it's the inability to measure ROI that is the biggest hurdle in using the site.

LinkedIn Versus Twitter


Nearly half (47 percent) of respondents say that they use LinkedIn more often than Twitter. Just 1% of CIOs say they are not on LinkedIn.

Facebook Versus Twitter


Facebook is used more often than Twitter by 35 percent of respondents.

Facebook Versus Twitter


22 percent of respondents say they don't use Facebook; all of these particular respondents say they use Twitter.

Blogging Versus Twitter


A whopping 61 percent of respondents say they Tweet more than they blog.

Mobile Tweeting


44 percent of CIOs surveyed say they access Twitter via a mobile device while they’re on-the-go.

Twitter No Threat?


Only 12 percent of CIOs who use Twitter say that privacy and security is a concern.

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