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How to Attract (and Keep) Young Workers

By Don Reisinger on 2012-01-23


Today's young workers are extremely tech-savvy, and the technology they'll have access to is a major consideration for many as they join the workforce. Many are used to having 24/7 access to email and the Internet on their smartphones or tablets. And with extensive knowledge of the Internet and its many services, more are using Web-based applications for many of the solutions they use on a daily basis. As an employer, making sure you have the right technology on hand to both appeal to and keep your younger workers happy is an important consideration when plotting out your technology roadmap. Keeping workers helps reduce training costs over time, and it could also help you sell your CEO on some product purchases. You know that cloud solution you're dying to implement? Well, tell the CEO about your young workforce being able to take advantage of it to work extra hours, and it might just happen. Want to bring iPads to the office? Tell the top executive that it might just improve productivity. As your company tries to find an edge in a job market filled with educated Millennials, technology could very well be the differentiating factor that helps you attract and retain a young workforce. Here's why.

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Bring On the iPhones


A quick trip around a college campus reveals the vast majority of students are using iPhones, and like the idea of using Apple’s smartphone in the office. Give them the devices they use; it’ll benefit both them and you.

Bring On the iPads, Too


If you think tablets will help attract and retain young talent, the last thing you should do is waste time with devices like the Cisco Cius or RIM BlackBerry PlayBook. They bore young workers and use an OS they're not familiar with. It’s a lose-lose to go with anything other than the iPad.

BlackBerrys Are Dying. Accept It.


BlackBerrys are passé for young workers – and everyone else. At last count, RIM owned just 11 percent of the worldwide mobile market, compared to nearly 53 percent for Android and 15 percent for iOS. To put that into perspective, just three years prior, RIM’s market share was at nearly 21 percent. The BlackBerry is dying. Accept it.

Get Software Running Right


A recent study found that the more employees interact with software bugs, the more likely they are to at least consider leaving the company. With the high costs of training, you should ensure your firm’s software running well, else employee's eyes start to wander.

Let Them Access Social Networks


A study last year from Cisco’s Connected World Technology Report found that 40 percent of college students would work for less money if they could have social-media access. Social networks are important, and blocking access could be the difference between having the top talent and getting second-rate workers.

Don’t Block Shopping Sites


Cisco revealed in its Annual Security Report that 70% of younger employees ignore IT policies. Why? The reasons are numerous. But if that tells you anything, it’s that blocking shopping sites and other domains they typically access might not be worth your time.

Use Social Networks to Recruit


As noted, social media is extremely important to college-aged workers. So, why not use services like Facebook and Twitter to attract those folks? Not only is it cheap to do so, but it might just help you get top talent.

The Cloud Is Everything


Cisco revealed in its Connected World report that 70% of workers don’t' think it's necessary to be chained to their desks. Cloud services can let employees can do what you need from wherever they are. Is it ideal? Perhaps not. But it’s a reality in the next-generation workforce.

Don’t Tie Them to Desktops


With such high demand for work mobility, it’s important you don’t tie employees to a desktop computer. Looking ahead, you might just need to ditch desktops altogether.

Give Access to the Apps


From Apple’s App Store to the Mac App Store, giving young workers the ability to download their favorite apps or games is a necessity if you want to keep them mobile, productive and happy.

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