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Case Study: Parkway Corp. and Business Intelligence



By Dave Lindorff
2003-02-14
Article Views: 27258
Article Rating:starstarstarstarstar / 5


  Table of Contents:
  1. Case Study: Parkway Corp. and Business Intelligence
  2. ' Data'
  3. ' Small Is Good '
  4. ' Smarter Strategy '
  5. ' Harder to Hide '
  6. ' Resources '
  7. ' Parking More Profits '

Replacing instinct with data is helping a mid-sized, family-run parking company boost profits, cut costs—and make employees more accountable for results.

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Case Study: Parkway Corp. and Business Intelligence - ' Resources '


( Page 6 of 7 )

Resources

BOOKS

Data Mining and Business Intelligence: A Guide to Productivity
By Stephan Kudyba and Richard Hoptroff
Idea Group Publishing, 2001

Business Intelligence
By Elizabeth Vitt, Michael Luckevich and Stacia Misner
Microsoft Press, 2002

e-Business Intelligence: Turning Information into Knowledge into Product
By Bernard Liautaud
McGraw-Hill, 2000

ARTICLES

"Business Intelligence: The Intelligent Customer"
By Susan Osterfelt
October 2002
www.dmreview.com/editorial/dmreview/print_action.cfm?EdID=3107

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