The Limited Designs Supply Chain to Begin and End With the Customer
Four years ago Limited Brands, the $9.4 billion specialty retailer, learned about the need for supply chain visibilityand the cost of not having it in placethe hard way.
"We had a pretty significant catastrophe," Paul Matthews, the company's senior vice president of supply chain transformation, told attendees at the National Retail Federation (NRF) annual convention in New York in January.
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