Expert Voices - CIOInsight
Home arrow Expert Voices arrow Former Coke CIO Bergstrand on Reinventing the Enterprise

Expert Voices Slideshow:
Former Coke CIO Bergstrand on Reinventing the Enterprise

By Dennis McCafferty on 2010-04-26


As CIO of Coca-Cola, Jack Bergstrand helped turn around a company that was losing $1 million a week. During his tenure, Coke's stock soared from $3 to $22. Now CEO of Brand Velocity, Bergstrand is out with the new book, Reinvent Your Enterprise. Here are some snippets of wisdom from the book, and Bergstrand's blog.

LATEST STORIES

BLOGS
 
  • of
Products emerge and fade faster now. Best innovation starts with customers first—not in the lab.

70% of enterprise software implementations fail or fall behind.

Successful IT projects must increase revenue, reduce unproductive assets, increase savings far beyond investment.

Unsuccessful IT projects compromise performance, increase risk, inflict financial damage.

Failure seldom comes from one source. CIOs need to holistically manage projects through an "enterprise lens."

Enterprise lens management means IT projects need a schedule and budget and quality/effectiveness goals throughout their timetable.

Biggest challenge for CIOs:

Reinvent the enterprise through better "knowledge work productivity," as defined by Peter Drucker.

Overall scope must always be held in perspective.

In the beginning, invest some complex thinking to avoid future complication overload.

View IT projects like a chess Grandmaster—with "whole board" perspective. The enterprise isn't a collection of disconnect pieces.

Static, manual work management tools worked in the past for products like Coke. They're less relevant now.

Reinvention is key for corporate strategy/affairs, product innovation, distribution, fixed assets, infrastructure and alliances.

To outsource or not? Company-owned assets are frequently less valuable now. Third parties can provide better tools, skills.

Outsourcing shouldn't be purely a cost-cutter, or piecemeal. Remember "whole company" thinking.

First step for successful outsourcing:

Separating core processes that benefit business from non-core that demand too much time.

  • More slideshows

FEATURED SPONSORED VIDEOS

FEATURED SPONSORED ARTICLES

Erasable E-Paper Saves Trees, Cuts Costs

Why Smart Companies Should Adopt the Lessons of Gaming

Interest in Mobile WiFi Hotspots Fuels New Solutions

A Closer Look at Public Cloud Security

View More Articles

  Brought to You By
Click Here



 

Advertisement

Sponsored Links
  • Get up and running in as quickly as 30 days with BI. Learn how today.

  • FREE Securing Smartphones & Tablets for Dummies Book from Sophos
  • 77% of the Fortune 500 Manage Content Securely with Box.
  • Leverage your virtual computing environment with Dell.
  • Build an IT Infrastructure That Delivers the Future
  • 5 New Technologies That Will Change Enterprise ITAdvertisement
  • eWEEK Quick LInks