Expert Voices Slideshow: Former Coke CIO Bergstrand on Reinventing the Enterprise

By Dennis McCafferty  |  Posted 04-26-2010
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As CIO of Coca-Cola, Jack Bergstrand helped turn around a company that was losing $1 million a week. During his tenure, Coke's stock soared from $3 to $22. Now CEO of Brand Velocity, Bergstrand is out with the new book, Reinvent Your Enterprise. Here are some snippets of wisdom from the book, and Bergstrand's blog.

Former Coke CIO Bergstrand on Reinventing the Enterprise

Products emerge and fade faster now. Best innovation starts with customers first—not in the lab.
Former Coke CIO Bergstrand on Reinventing the Enterprise
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.
 
 
 

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