It's not just teens and young adults who find value in social networks.
Also see:
Social Networks at Work Promise Bottom-Line ResultsMove over, college kids and awkward adolescents: About half of CIOs
and other IT executives use social networking Web sites too.
LinkedIn, a site geared to adults seeking to build a network of professional contacts, is the clear first choice. But MySpace and Facebook also are used by about 20 percent to 25 percent of IT executives who visitsocial networking sites.
It's not just for fun: These sites can help IT executives land new jobs, recruit employees, and see if that potential new hire likes to pose in his underwear with a beer on his head.
| Company |
Total |
CIOs |
Other IT Execs |
| LinkedIn |
36% |
31% |
41% |
| MySpace |
12% |
11% |
12% |
| Facebook |
8% |
8% |
9% |
| Second Life |
36% |
5% |
2% |
| Friendster |
1% |
1% |
0% |
| Visible Path |
1% |
1% |
0% |
| Other |
3% |
2% |
3% |
| None |
50% |
54% |
46% |
|
SOURCE: CIO INSIGHT, SEPTEMBER 2007 N=595, INCLUDING 298 CIOS
