Health Care Slideshow:
Social Medicine: Is the Internet Transforming Healthcare?

Whether or not you work in the healthcare or pharmaceutical industries, it's worth noting the growing role of the Internet and social networks in how we make medical decisions. The fact that Americans are turning to the Internet and social networks for resources on some of our most deeply personal healthcare issues is a striking commentary on just how much our ideas about privacy are changing. If someone is willing to discuss their personal medical care in an open forum, it should give you pause to consider what else they might be open to discussing online, including, perhaps, confidential information about your company. With this in mind, the report "Peer to Peer Healthcare," released by the Pew Internet and American Life Project, reveals that, while many of us continue to consult family and friends about health problems, the Web has taken on greater importance than ever as a source of information, particularly for those grappling with chronic illness. In addition, another Pew report, "The Social Life of Health Information," finds that 11% of adults, have followed their friends’ personal health experiences or updates on via social networking sites. Even so, the majority of health care conversations continue to happen offline: Just 5% of adults say they received online information, care, or support from a health professional, 13% say they had online contact with friends and family, and 5% say they interacted online with fellow patients. The "Peer to Peer Healthcare" report is based in part on a national telephone survey of 3,001 adults which captures an estimate of how widespread this activity is in the U.S. All numerical data included in the report is based on the telephone survey. The other part of the analysis is based on an online survey of 2,156 members of the National Organization for Rare Disorders (NORD) who wrote short essays about their use of the Internet in caring for themselves or for their loved ones. "The Social Life of Health Information" report is based on a national telephone survey conducted in August and September 2010 among 3,001 adults in the U.S.