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Steve Jobs Doesn’t Play NiceApple CEO Steve Jobs hasn’t given in to hopes of corporate users for improved service and increased software support. And, perhaps most importantly, he still has a somewhat hostile relationship with desktop software publishers, not good news for the enterprise.
The Software IssueMost corporate customers aren’t too pleased with the number of available apps for Mac OS X. One of the key reasons Microsoft has been so successful in the corporate world is its relationship with software vendors. And most enterprise customers use Windows because all the programs they need run only on Windows. Until that changes, Macs will never secure a major slice of the enterprise market.
Cost Is A ProblemCIOs are facing tight budgets. Corporate customers can buy a highly powerful PC desktop for as little as $500. If they want something comparable from Apple, they will need to dole out thousands of dollars. Apple computers are nice-looking and feature outstanding components, but in most cases, they’re simply too expensive for the average CIO on a tight budget.
Where’s the Keyboard?It’s all about productivity in the enterprise. Many companies still like to have physical keyboards in any mobile products they're using. Not Apple. It’s sticking with touchscreens for iPad and iPhone, and it won’t compromise for any corporate customer.
Why No 4G?With 4G cellular technology, employees can access wireless carriers’ ultra-high-speed networks and get work done quickly and efficiently. Several devices will support 4G this year, but the iPhone and iPad 2 do not.
Security AttitudeApple doesn’t seem as concerned about Mac OS X security as it could be. While conventional wisdom holds that the Apple operating system is safe and secure from just about any threat, some say that belief is a red herring.
Where’s Flash?On other mobile platforms, including Android, employees have Flash support, which means they can access any Web site they’d like. Apple’s iOS platform does not support Flash. So, if users have an iPhone or iPad, they won’t be able to access some sites. That’s unfortunate.
It’s A Surprise CultureCIOs are planners. They establish roadmaps that outline decisions for several years ahead. They rely on vendors to keep to schedules and not make devices constantly obsolete. Unfortunately, Apple isn’t like that. It likes to surprise users with new releases. Often. That renders a CIO’s roadmap useless.
Partnerships? What Partnerships?On the Windows side, companies form partnerships to establish viable services for enterprise users. Apple isn’t that kind of company. It doesn’t like to partner with other firms, and it never will. That reduces the average CIO’s willingness to work with it.
Too EntertainingOne of Apple’s biggest problems is that it’s not adequately addressing all the productivity concerns that companies have. Beyond its commitment to the virtual keyboard, Apple products are often entertainment-oriented. CIOs fear that Apple products at work will make it too easy to access entertainment, derailing productivity.
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