- Start With the End in Mind
Create a clear picture of your desired end-state.
Be as specific as possible.
Define it in a way that creates vivid imagery and engages people’s senses.
- Gain Early Buy-In
Involve early all the stakeholders that will be impacted by the initiative.
Utilize their ideas as much as possible.
Help them acquire a sense of co-ownership for the initiative.
- Consider Alternatives
There is always an alternative to a proposed approach, including doing nothing.
Find support for the best option by testing and evaluating the alternatives against agreed upon decision criteria.
Minimize biases and predictable errors in decision making by using clear and objective criteria.
- Create the Motivation for Change
Use metaphors to give meaning to the numbers.
Give examples of similar success stories.
Explain in compelling terms the reasoning, and value to be achieved.
- Make It Believable
Remove any doubt of success, but be candid about challenges.
Present contingency plans that outline how you will deal with anticipated setbacks.
Make the roadmap to success a straightforward one.
- Outline the Plan
Translate the “what” into the “how” via a detailed implementation plan.
Include milestones that represent progress points that will be measured.
Break the initiative down into small chunks that demonstrate stand-alone successes that deliver incremental value.
- Make it Easy
Don’t expect people to add more work to their already overloaded schedules.
Add elements of fun and convenience into the plan where possible.
Make accommodations that free up a commensurate amount of employees’ time and energy that is being asked of them.
- Have a Definitive Cutover
Set a specific day and time when the initiative will kick-off.
Avoid any potential scheduling conflicts that could derail the program.
Make any fallback options and the feasibility of quitting as unattractive as possible.
- Utilize Your Resources
Seek wise counsel from those who have successfully accomplished what you are pursuing.
Demonstrate an overwhelming show of force from others to make people feel part of something significant.
Ensure you have sufficient resources in place from the beginning to get off to a strong start and create a good first impression.
- Maintain Your Focus
Don’t declare victory at the first signs of success.
Practice the desired behavior, employ the processes, and utilize the new systems daily until they are embedded habits.
Don’t let special circumstances or other obstacles prevent continuous application and progress.
IT Management 
