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IT Management Slideshow:
10 Tips for Managing Web 2.0 Projects

By Kris Girrell on 2010-04-14


IT executives are getting tons of pressure to ignite their companies’ Web 2.0 presence. It’s no easy task, according to Camden Consulting’s Kris Girrell.

This tip sheet, from her recent article, Web 2.0: Leading the Brave New World, gives leaders the advice they need to navigate the new Web frontier.

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-Get a smartphone, accounts on Facebook, Twitter, etc.

-Web 2.0 (and 3.0) tools have a short learning curve, but don’t think that shifting culture happens overnight.

Shift your paradigms about how work happens, about what relationships are and about the many parallel universes of relationships there are.

-And shift your paradigms about what leadership is.

-Become fast, fluid and flexible enough to jump to different networks.

Shift the direction of information flow from top-down to bottom-up.

-In Web 2.0, leaders serve—they don’t direct.

-Provide focus and goals, and then allow for ongoing flow of information.

Resource it.

-Find out what’s needed most and get the budget dollars.

-Implement the right tools, but don’t clog the system.

Eliminate walls and barriers to free flowing information.

-Understand how to protect corporate trade secrets.

-Build mutual trust and an understanding of branding in Web 2.0.

Participate at some (any) level.

-Get input from your youngest workers.

-Decide how you want to lead and when to step in.

Turn it over to “them.”

-Your workers probably know more than you about Web 2.0.

-Let them run with it, but keep your eyes on the projects.

Find new ways to engage the rank and file employees in the process of informing, information flow and information capture.

-Uncover the (always changing) motivators in this new realm.

-Harness the elements of Web 2.0 that will advance the company.

Don’t get tunnel-visioned on just information.

-Networked employees are bundles of relationships, conversations and ideas yet to happen.

-The best advice: Handle with care.

Set it on the path of building exponential growth.

-Lead by keeping the vision alive and top of mind.

-Measure results in terms of performance, speed and capacity.

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