IT Management Slideshow:
11 Ways Print Journalism Can Reinvent Itself

• Invest in hardware, software and training. Then use it. Every day, every hour. Find the best way(s) to tell a story, be it video, Flash or modeling clay.
• Let RSS feeds, Technorati, Digg, del.icio.us and similar sites do some of the work for you. Optimize your site and stories for search engines; Google Webmaster Tools is a good place to start.
• Invest in accountability stories. Practically no one else is. Hold powerful people, corporations, nonprofits and other institutions responsible. Post online the data and documents on which you base your stories.
• Find a profit margin that your business can sustain. Hint: 20% is not sustainable.
• Invest in originality. Print something people can't get anywhere else. Analyze. Play print stories to print's strengths.Go local and go deep, not wide: Follow events through their patterns back to the systems that make them happen. Tell people what's going to happen and why.
• Worry about factual accuracy, contextual accuracy and fairness. Period. Objectivity is a chimera, and pursuit of it has eaten huge chunks of mainstream media credibility.
• Get serious about getting readers involved. Look to BakersfieldVoice.com as a model. Somewhere out there is a person with information for a story you want to do.
• Make sure readers can respond to stories. Make sure staffers can, and do, respond to those responses. Have staffers set up Google alerts for their names, blog URLs and story URLs.
• To help get readers involved, get the publication and its staffers into social networks like Facebook and MySpace. Blog daily. Twitter even more frequently.
• Separate reader-dialogue wheat from chaff. Some commenters will offer legitimate criticisms, some commenters just want to see you fail. Listen to the former. Give the latter as little time as possible without leaving baseless attacks unanswered.
• Kris Kristofferson got it backward: Nothing left to lose is just another word for freedom. Don't hold back.