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Amazon Kindle Fire: 10 Reasons to Skip It In the Enterprise

By Don Reisinger on 2011-10-05


When Amazon unveiled the Kindle Fire on Sept. 28, consumers around the globe became immediately excited. They look at the device as the next best answer to Apple’s iPad 2, and at a price of just $199, it seems like an affordable option for those who have yet to enter the tablet fray. Plus, the way the economy is affecting the marketplace now, it’s quite possible that the Kindle Fire could sell even better than some analysts predict. But, amid all the excitement surrounding the Kindle Fire, CIOs everywhere groaned. Here's yet another device that will probably be brought into the office when it finally launches in November, and users are sure to be hitting your wireless network seeking a connection for it. From its Android integration to all of its consumer-facing features, the Kindle Fire is a decidedly anti-enterprise product. And the average CIO will probably do everything he or she can to keep it out of the office. Here are 10 good reasons why.

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It’s designed for consumers
The device is running Android, comes with the ability for users to stream video content via Amazon’s own Instant service, and includes access to the Kindle e-book store. At no point does it offer enterprise-focused features. That alone should be enough to disqualify the tablet from the enterprise.

It’s running Android
The Android operating system, while nice for consumers, is not ideal for enterprise users who need to maximize security and functionality. Right now, in the tablet space, the best enterprise OS comes in RIM’s BlackBerry PlayBook. All others fall short in some way. And unfortunately, the Kindle Fire runs Android.

Don’t look for enterprise features
If you’re looking for special encryption, a host of useful enterprise applications, or any other work-oriented needs, look elsewhere. The Kindle Fire has no important enterprise features.

Entertainment options galore
Kindle Fire is rife with entertainment options. From e-books to movies to television shows, the device is designed to take up your employees’ time. The Fire makes it easy for users to spend time watching a movie, for example, instead of working. Imagine how productivity will suffer.

Built-in cloud storage
The Kindle Fire comes with support for Amazon’s cloud service. So, not only can users stream content from that platform, but they can also upload files to it. If employees are able to access some corporate files from the Kindle Fire, beware that they might be able to add those to the cloud.

Amazon’s app store
All mobile application stores are marketing apps that the average CIO doesn’t want to see on a work device. The Kindle Fire is no different, thanks to the Amazon App Store. If you want to keep your operation secure, not allowing the Kindle Fire and its app store to cause trouble is paramount.

Productivity concerns
In addition to its emphasis on entertainment, the Kindle Fire has a relatively small, 7-inch display, which means many users will struggle to type well on it. It quickly becomes clear that the Kindle Fire will do little more than hurt productivity in the corporate world.

It requires Wi-Fi access
Unlike other tablets, which offer the choice of Wi-Fi or 3G/4G cellular connectivity, the Kindle Fire can only get online via Wi-Fi. Rest assured, employees will try to find a wireless signal anywhere they can at work. If they hop onto the wrong network or a spoofed network and access or share corporate data, there’s no telling what kind of trouble could ensue.

It’s standard policy anyway, right?
As tablets become more popular, it’s increasingly important for companies to safeguard themselves from those devices. Realizing that, the Kindle Fire should already be subject to a policy that sets guidelines about the ways in which tablets can be used at work. If such a policy doesn’t exist, however, it’s about time you develop one.

It’s a matter of necessity
From a corporate perspective, the Kindle Fire seems extraneous, considering the array of laptops and tablets available. Employees will need to understand why they should be using company-sanctioned devices, and nothing else. Simply put, the Kindle Fire is by no means a corporate necessity.

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