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Consumerization of IT: U.S. Firms Lag in Global Trend

By Brian P. Watson on 2011-11-22


For quite some time now, some of the brightest minds in academia and IT leadership have been advocating and evangelizing the value of enterprises incorporating consumer IT into their operations. Now, the “Consumerization of IT” has undoubtedly taken hold. But, exactly where it’s happening most might surprise you. And CIOs who have resisted the “bring your own technology” movement need to pay close attention. For “The Promise of Consumer Technologies in Emerging Markets,” a September 2011 report from the Accenture Institute for High Performance, authors Jeanne G. Harris and Iris Junglas surveyed more than 4,000 IT employees in 16 countries to gauge where ubiquitous personal tech tools are permeating the enterprise. Turns out the iPads, iPhones, and Android smartphones, as well as popular Web apps such as YouTube and Skype, are most abundantly utilized in emerging markets. Sure, Asia has always been seen as a pioneer in mobile technology usage, but countries such as China, India and Singapore have run with that ethic—and left developed nations in their dust. Western IT leaders may learn some valuable lessons from these findings from Accenture’s study.

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United States


21% of respondents use their own consumer IT devices for work purposes often or very often
18% of respondents use consumer IT applications for work purposes often or very often
20% of respondents plan to use their own consumer IT devices for work purposes more often from now on
20% of respondents plan to use consumer IT applications for work purposes more often from now on

Canada


20% of respondents use their own consumer IT devices for work purposes often or very often
17% of respondents use consumer IT applications for work purposes often or very often
19% of respondents plan to use their own consumer IT devices for work purposes more often from now on
24% of employees plan to use consumer IT applications for work purposes more often from now on

Mexico


39% of respondents use their own consumer IT devices for work purposes often or very often
30% of respondents use consumer IT applications for work purposes often or very often
50% of respondents plan to use their own consumer IT devices for work purposes more often from now on
59% of respondents plan to use consumer IT applications for work purposes more often from now on

Brazil


31% of respondents use their own consumer IT devices for work purposes often or very often
27% of respondents use consumer IT applications for work purposes often or very often
37% of respondents plan to use their own consumer IT devices for work purposes more often from now on
47% of respondents plan to use consumer IT applications for work purposes more often from now on

UK


16% of respondents use their own consumer IT devices for work purposes often or very often
11% of respondents use consumer IT applications for work purposes often or very often
17% of respondents plan to use their own consumer IT devices for work purposes more often from now on
18% of respondents plan to use consumer IT applications for work purposes more often from now on

France


8% of respondents use their own consumer IT devices for work purposes often or very often
9% of respondents use consumer IT applications for work purposes often or very often
15% of respondents plan to use their own consumer IT devices for work purposes more often from now on
15% of respondents plan to use consumer IT applications for work purposes more often from now on

Spain


16% of respondents use their own consumer IT devices for work purposes often or very often
15% of respondents use consumer IT applications for work purposes often or very often
24% of respondents plan to use their own consumer IT devices for work purposes more often from now on
29% of respondents plan to use consumer IT applications for work purposes more often from now on

Germany


9% of respondents use their own consumer IT devices for work purposes often or very often
8% of respondents use consumer IT applications for work purposes often or very often
7% of respondents plan to use their own consumer IT devices for work purposes more often from now on
11% of respondents plan to use consumer IT applications for work purposes more often from now on

Italy


24% of respondents use their own consumer IT devices for work purposes often or very often
24% of respondents use consumer IT applications for work purposes often or very often
30% of respondents plan to use their own consumer IT devices for work purposes more often from now on
32% of respondents plan to use consumer IT applications for work purposes more often from now on

Scandinavia


9% of respondents use their own consumer IT devices for work purposes often or very often
8% of respondents use consumer IT applications for work purposes often or very often
12% of respondents plan to use their own consumer IT devices for work purposes more often from now on
12% of respondents plan to use consumer IT applications for work purposes more often from now on

China


40% of respondents use their own consumer IT devices for work purposes often or very often
31% of respondents use consumer IT applications for work purposes often or very often
56% of respondents plan to use their own consumer IT devices for work purposes more often from now on
67% of respondents plan to use consumer IT applications for work purposes more often from now on

India


41% of respondents use their own consumer IT devices for work purposes often or very often
40% of respondents use consumer IT applications for work purposes often or very often
48% of respondents plan to use their own consumer IT devices for work purposes more often from now on
56% of respondents plan to use consumer IT applications for work purposes more often from now on

Japan


10% of respondents use their own consumer IT devices for work purposes often or very often
6% of respondents use consumer IT applications for work purposes often or very often
12% of respondents plan to use their own consumer IT devices for work purposes more often from now on
11% of respondents plan to use consumer IT applications for work purposes more often from now on

Singapore


34% of respondents use their own consumer IT devices for work purposes often or very often
28% of respondents use consumer IT applications for work purposes often or very often
34% of respondents plan to use their own consumer IT devices for work purposes more often from now on
37% of respondents plan to use consumer IT applications for work purposes more often from now on

Australia


21% of respondents use their own consumer IT devices for work purposes often or very often
18% of respondents use consumer IT applications for work purposes often or very often
19% of respondents plan to use their own consumer IT devices for work purposes more often from now on
18% of respondents plan to use consumer IT applications for work purposes more often from now on

South Korea


34% of respondents use their own consumer IT devices for work purposes often or very often
25% of respondents use consumer IT applications for work purposes often or very often
7% of respondents plan to use their own consumer IT devices for work purposes more often from now on
11% of respondents plan to use consumer IT applications for work purposes more often from now on

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