IT Management Slideshow: Five Reasons It's Time to Befriend Your Chief Marketing Officer
By Eric Lundquist | Posted 01-27-2011
Five Reasons It's Time to Befriend Your Chief Marketing Officer
Social networks are where the action is. Gone are those cool-looking funnel charts that showed awareness being turned into leads and into sales. Now, it is all a huge mashup. But, your company still need to know what customers and potential customers are saying, doing and thinking.
If you're like most CIOs, you rarely engage with your company's Chief Marketing Officer outside of broad corporate meetings. And, chances are, any effort you may have made to collaborate with your CMO was met with a less-than-warm reception. But, the silos that exist between the offices of CMOs and CIOs must be dismantled. Here are five reasons why you need to work together for the good of your company's business strategy, and your own careers.