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Google Cares Most About Consumers
Over the years, consumers have been integral to the company’s growth, and this doesn’t ready to end anytime soon. That’s great when employees go home, but what does it mean for users in your workplace?
Search Still Means Everything
At the end of the day, no matter what Google does or invests in, the company still cares most about search. Search made Google what it is today, and remains central to its business. Analyzing the company without remembering this would be a mistake.
It Wants to See the Cloud Succeed
Google has several cloud solutions, including a full cloud-based operating system. Considering the importance of cloud solutions in the average CIO’s plans, it's worth your while to keep Google in mind as you make your cloud decisions.
Motorola Won’t Help the Enterprise
When Google announced its intention to buy Motorola, some wondered if it would benefit the enterprise. That remains to be seen. Motorola formally separated its enterprise and consumer businesses in January 2011. Although the resulting consumer-focused Motorola Mobility offered the Droid Pro aimed at enterprise users, the Motorola Solutions division famous for rugged handhelds used in field service and other industries is not part of this deal. Since the enterprise is not Google’s primary focus, either, don’t expect much in the way of enterprise-friendly offerings from the smartphone maker.
Advertising Is the Name of the Game
Why does Google operate its business around search? Simple: advertising. Over the years, online advertising has proven to be the secret sauce that has driven Google’s growth. And now, it’s spilling over into the mobile market, thanks to AdMob. Your CMO might see some value in Google’s services for that reason, but as for meeting the CIO's priorities, it probably doesn’t mean much.
Google Can’t Stand Microsoft
If there is anything that defines Google, it’s the company’s hatred for Microsoft. In everything it does, Google tries to take Microsoft down. So far, it hasn’t succeeded when it comes to products and services for the enterprise. But that could change.
Google Wants to Take Down Office 365
Microsoft Office 365 brings many of the software giant's key solutions to the cloud. Now, it’s facing off with Google Apps for Business, an offering that could very well cause trouble for Microsoft’s solution.
Mobile Remains A Consumer Play
Google’s Android platform is used by consumers across the globe who want a next-generation smartphone, but don’t want it from Apple. Enterprise IT, however, isn't so pleased with Android, since it lacks the level of security and performance needed for corporate customers. And by the look of things, Google won’t be changing that focus anytime soon.
Google Wants Your Business By Default
When it comes to corporate solutions, Google rarely offers the best-in-class option, but it does find a way to take others down, and thus become the leader by default. It’s an unfortunate circumstance, but it’s clear that it’s an effective one, given Microsoft’s success over the years.
Google Won’t Be Stopped
The search giant is growing like gangbusters and its cash coffers continue to fill. As it continues to acquire new companies and expand into other markets, it’s clear that Google is on its way to becoming the next Microsoft. That will make it a force to be reckoned with for any CIO.
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