Google, 3M, Apple and Intel are among the firms with the highest "reputation quotient," according to market research firm Harris Interactive. For the 12th year, Harris has released what it calls its
“RQ Study,” which tracks the reputation quotient of the 60 most visible U.S. organizations, and ranks them based on public perception. The entire technology sector, in fact, is viewed most favorably of all industries ranked in the study. Companies ranking high on the list “should all be lauded for their focus and commitment to reputation management,” says Robert Fronk, senior vice president and global practice lead over reputation management at Harris Interactive. “These companies recognize that it is this behavioral commitment that earns them reputation equity, not tactics designed to help them score well on lists like these." More than 30,000 Americans were interviewed for the study from December 30, 2010 through February 22, 2011 to capture their perceptions of the most-visible corporations for the calendar year 2010.
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