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Hot Tech: You're Never Too Old to Rock a New Gadget

By Dennis McCafferty on 2011-08-29


We often talk about the generational divide when it comes to the use of technology in the workplace. While IT professionals of any age are naturally more tech-savvy than the general population, a recent study shows that there are actually only slight differences in adoption rates for most consumer technologies. And, despite the tendency to assume that most of your employees are rapidly embracing every new gadget that comes along, a survey from Affinity Research shows that adoption rates for many so-called "hot" devices are actually rather low. Affinity surveyed more than 60,000 American consumers to find out which devices—including e-Readers, tablet PCs, smartphones and that old-school machine known as “the computer”—are most in-demand among the members of the Millennial, Gen X and Baby Boomer generations. The research also provides insight about future acquisition intentions within these demographics. One conclusion is clear: Smartphone adoption is high among all age groups and there's plenty of room for growth. Computer-lovers take heart: More than eight in 10 of those surveyed already own one. Here are nine highlights from the report:

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e-Readers

Percent of respondents in each generation that own an e-Reader:Baby Boomers - 14%Gen X - 13%Millennials - 9%

e-Readers

Generational breakdown of those planning to purchase e-ReadersMillennials - 22%Gen X - 20%Boomers - 17%

Tablets

Percent of respondents in each generation that own a TabletGen X - 9%Boomers - 8%Millennials - 8%

Tablets

Generational breakdown of those planning to buy a tablet: Millennials - 26% Gen X - 24% Boomers - 19%

Smartphones

Percent of respondents in each generation that own a smartphoneMillennials - 54%Gen X - 52%Boomers - 34%

Smartphones

Generational breakdown of those planning to buy a smart phone/handheld:Millennials - 18%Gen X - 14%Boomers - 14%

Computers

Percent of respondents in each generation that own a computerGen X - 86%Millennials - 83%Boomers - 83%

Computers

Generational breakdown of those planning to buy a computer: Millennials - 7% Gen X - 6% Boomers - 4%

Most likely to be technology Luddites?

Boomers 13% of Baby Boomers don’t own any kind of electronic device or computer, compared to 10% of Millennials and 9% of Gen Xers.

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