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IT Management Slideshow:
Lessons from Hollywood for Today's IT Leaders

By Dennis McCafferty on 2011-02-17


The CBS-TV series M*A*S*H, which aired from 1972-1983, was unconventionally innovative and transformational for its day, presenting a distinctive blend of black humor amid a sometimes graphic war setting. What does this have to do with being an IT leader? Well, we often hear the words “unconventional” and “transformational” used to describe that which is expected of technology departments every day. So, we decided to offer you a fresh perspective, courtesy of entrepreneur Wayne Rogers. He's best known, of course, for his acting work in the role of Trapper John in M*A*S*H. While Rogers has continued acting, he's primarily involved in his many business ventures, which include a vineyard, hotels, commercial real estate, film distribution, entertainment production and even the nation's largest bridal boutique. In his new book, Make Your Own Rules: A Renegade Guide to Unconventional Success (Amacom/Available now), Rogers leavens his business-focused autobiography with lessons about the pursuit of unique products or services that make an organization valuable. “I have found that learning to be creative, challenging convention and seizing unexpected opportunities is not only liberating,” Rogers says, “but these traits can make all the difference in whether you are successful.” We think these 12 "Lessons From Hollywood" will serve you equally well in IT.

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What is unconventional success?

Unconventional success does not mean abandonment of sound business principals.

Big picture

Even as you encourage unconventional thinking, you must constantly keep in mind market dynamics and risk factors (costs, deadlines).

Productive creativity

Creative teamwork sessions cannot amount to aimless flights of fantasy.

Start with a strong foundation

Organizational goals must always form the foundation for your creative endeavors. Managers need to establish expectations for outside-the-box strategizing.

Know your history

To come up with a product or solution that differentiates, you must understand how the standard versions were created.

What's unique now?

M*A*S*H was a smash hit because it depicted a conventional war setting while presenting then-unique irreverent, anti-authority satire.

Bigger isn't always better

An insatiable drive to be No. 1 often causes organizations to focus on factors other than quality. Remember: Slumdog Millionaire, a small, indie film, won an Oscar for Best Picture.

Surround yourself with those you trust

Much like big IT initiatives, Hollywood studios entrust directors and actors with millions of dollars in up-front investment to make a film or TV series. The lesson? Elevate the mutual trust factor with your employees, your vendors/partners and your CFO and CEO.

Ask questions and shut up

Are you initiating conversations with your teams just to validate your own pre-determined biases? Instead, ask open-ended questions about tasks, goals and progress. Listen without prejudice.

Know your customers

Much like big tech projects, film and TV shows once relied heavily on focus groups to predict success. Now, you have social media at your disposal. Use it to understand what your customers want and need.

No skin, no deal

Actors are, arguably, more energized when they have equity stake in a film or TV show. Likewise, a sense of ownership matters in tech, too. If your team members don't have a personal stake in results, they won't deliver.

Know the rules of your industry

Whether your code-of-conduct comes from Sarbanes-Oxley, HIPAA, ECPA or the Motion Picture Association of America, you can't perform effectively unless you understand what's required of you and your teams.

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