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IT Management Slideshow:
Make Your Ideas Bulletproof

By Dennis McCafferty on 2010-10-28


It's a classic corporate scene: A CIO presents a well-researched IT initiative to other department heads and senior managers. While the idea arrives with risks, the CIO is confident that all “deal killer” arguments can be addressed. But, the push-back is even more fierce than anticipated. Your CFO argues that there's no cost justification for making any changes. Your senior marketing folks bring up several frightening “what if” scenarios that would surely derail their department's mission. Your CEO listens to it all and shakes his head, crushing your confidence without saying a word. If your initiative isn't dead after this, it's certainly on life support. If all of this sounds familiar, take heart. The new book, Buy-In: Saving Your Good Idea from Getting Shot Down (Harvard Business Review Press/available now), presents effective strategies to win over those who want to slay your great ideas and derail your objectives. Authors John P. Kotter and Lorne A. Whitehead explore obstacles such as fear mongering, character assassination and “death by delay.” The authors also offer tactics that can showcase your skills as an IT leader. Kotter is a professor of leadership at Harvard Business School. Whitehead is leader of education innovation at the University of British Columbia, where he is also a chairperson in the department of physics and astronomy. Here are highlights from their book:

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Anticipate push-back in advance.When you prepare for every way that someone can say "no," the only other possible response is "Yes!"

Recognize these four “idea killers.”1. Fear-mongeringThis strategy involves introducing phrases such as “unproven results” and “excessive risks” into the conversation to cast doubt.

Recognize these four “idea killers.”2. DelayThe idea-killer using this method will end the conversation with “Let's table this for now” and makes sure it doesn't come up again until it's too late to act.

Recognize these four “idea killers.”3. ConfusionIrrelevant facts and convoluted logic are brought up to “cloud” the dialogue.

Recognize these four “idea killers.”4. RidiculeThis approach attacks the messenger, not the message. Execs may question the CIO's competence, experience, character or preparation in an attempt to knock down a perfectly valid opportunity.

10 Ways to Slay Idea Killers1. Don't keep potential opponents out of the room.It will only heighten their desire to block you. Instead, encourage them to “shoot” at you and be ready to fire back in an emotionally detached, businesslike manner.

10 Ways to Slay Idea Killers2. Don't give too much data. It can encourage fear-mongering and confusion. Instead, streamline your presentation to focus only on core data that supports your argument. Present it in clear, logical and concise fashion.

10 Ways to Slay Idea Killers3. Don't try to “out-bully” the bullies who ridicule you.Treat them with professional respect instead. You'll come across as the bigger person and win over those you need.

10 Ways to Slay Idea Killers4. Don't spend a disproportionate amount of time responding to push-back.If push-back accounts for a minority of comments, then don't let it account for a majority of your response.

10 Ways to Slay Idea Killers5. Never let others feel that your idea is needed because of their failures.Assure everyone that any failure occurred because of a lack of resources needed for everyone to perform at their best – resources that your IT idea will provide.

10 Ways to Slay Idea Killers6. Understand that questions are not expressions of skepticism.A high number of questions can speak to a high level of engagement with your idea.

10 Ways to Slay Idea Killers7. Don't buy the “We tried this before and it didn't work” argument.Explain how conditions have changed – and what's been learned since the prior failure.

10 Ways to Slay Idea Killers8. Win over the risk-averse.If opponents caution about your idea putting the organization “on a slippery slope,” remind them that no good idea comes without risk. Outline the “guard rails” you've already scouted in advance to keep the organization from falling off a cliff.

10. Ways to Slay Idea Killers9. Be concise, and put it in writing.Don't bombard your audience with a lengthy report. Like your presentation, the written proposal should be concise and packed with supportive detail.

10 Ways to Slay Idea Killers10. Say “Thanks!”Make sure everyone in the room knows you appreciate their time and efforts – even those who raise doubts. It’s the doubters who challenge you to be at your best.

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