IT Management Slideshow: Six Benefits of IT Marketing
Dan Roberts, president of Ouellette & Associates and contributing author to Leading IT Transformation: The Roadmap for Success, says the recession makes marketing more important than ever. "How many vendors, consultants, outsourcers and even shadow IT groups are right now pitching their services within your company?," he asks.
While IT executives may be uncomfortable with the idea, Roberts says they need to learn how to promote their own organizations. Here are six reasons IT marketing makes sense.