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Perception matters. Simply delivering great work is no longer enough to ensure that IT is positioned strategically versus whatever third-party services are out there in the marketplace.
Dan Roberts, president of Ouellette & Associates and contributing author to Leading IT Transformation: The Roadmap for Success, says the recession makes marketing more important than ever. “How many vendors, consultants, outsourcers and even shadow IT groups are right now pitching their services within your company?,” he asks.
While IT executives may be uncomfortable with the idea, Roberts says they need to learn how to promote their own organizations. Here are six reasons IT marketing makes sense.
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- Linking IT to the overall strategic initiatives of the company.
- Enhancing IT’s professional image and boosting its credibility as a trusted partner.
- Bridging the gap when IT is remote or not co-located with the business.
- Increasing the awareness of everyone in IT of the full extent of IT’s services and capabilities, so that they can represent them accordingly with their respective clients.
- Managing demand and overload, and reducing unwanted, low-value work.
- Providing IT leaders with the competence, confidence, commitment and consistency needed to compete with external service providers their services and cost-cutting abilities to your corporate executives today.
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IT Management 
