IT Management Slideshow: Six Benefits of IT Marketing

Perception matters. Simply delivering great work is no longer enough to ensure that IT is positioned strategically versus whatever third-party services are out there in the marketplace.

Dan Roberts, president of Ouellette & Associates and contributing author to Leading IT Transformation: The Roadmap for Success, says the recession makes marketing more important than ever. "How many vendors, consultants, outsourcers and even shadow IT groups are right now pitching their services within your company?," he asks.

While IT executives may be uncomfortable with the idea, Roberts says they need to learn how to promote their own organizations. Here are six reasons IT marketing makes sense.