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IT Management Slideshow:
Social BPM: When Worlds Collide

By Dennis McCafferty on 2011-12-09


You know all about Business Process Management (BPM) tools. And you probably think you have a handle on social-media sites and applications. But we’re betting you haven’t yet considered how social networking and BPM can come together to make your department, and your entire enterprise, more agile than ever? The book “Social BPM: Work, Planning and Collaboration Under the Impact of Social Technology ” (CreateSpace/available now) examines what could evolved into a new technology force-of-nature. In the chapter, “How Social Technologies Enhance the BPM Experience for All Participants,” contributing author Steve Russell sheds insight into the human equation of social BPM. He spotlights two key trends: the increase of user influence on technology decision-making and the decline of rigid, hierarchal corporate structures and says together they have opened opportunities. “Instead of starting with the process model, start with the participants within the process,” he writes. “Once their needs are understood, processes can be developed that support those needs, not the other way around.” Russell is CTO of Global 360 (now OpenText), an international provider of process and case-management solutions. Here are selected highlights:

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Definition of Social Computing


It’s a set of computer-software capabilities that automates social conventions – whether personal networking, information sharing and/or collaboration.

Social Network Sites


In the old days, you shared pictures online. Today, social network sites focus on human interaction and information gathered as a result of exchanged pictures, links, and information.

Social Technology Discovers All Needed Information


No matter how small, organizations can capture, rank and share everything, to evaluate patterns and suggest process improvements.

Three Critical Ways Social Computing is Changing Business Processes:


1. Organic Systems Overcome Organizational StructuresIndividuals now greatly define the content, preferences, look and feel of the technology they use. IT no longer solely calls the shots.

Three Critical Ways Social Computing is Changing Business Processes:


2. Crowd Opinion RulesTraditional BPM systems determine priorities and direct workflow based upon pre-set structure. Social computing BPM relies on app users to define these things.

Three Critical Ways Social Computing is Changing Business Processes:


3. Think “Community” Instead of “Department”Virtual communities no longer geographically defined. In organizations, individuals are chosen according to their talents, regardless of department.

How BPM Automation Benefits from Community Model


Participants from different departments, or even from different organizations, can collaborate on improving business processes to build an optimized community.

Agility of Social BPM is Key


It’s tied to how quickly all participants can react to change, and then push change through the BPM lifecycle.

Social BPM Factors in Human Experience


In automating a sales transaction, for example, it takes into account the communications and collaboration among all parties: the customer, salesperson, management, order-fulfillers and customer service reps.

The Next Frontier for Social BPM:


Unstructured Process Management will enhance the ability of knowledge workers to manage outcomes by having timely access to changing information.

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