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IT Management Slideshow:
Social Media, Mobility Worth More Than Money for Young Workers

By Tony Kontzer on 2011-11-01


Talk about perceived value: In the eyes of some college students and young professionals, access to Facebook and Twitter via the mobile devices of their choice is now a bigger workplace priority than money. That's the big eye-opener gleaned from the 2011 Cisco Connected World Technology Report. The study paints a picture of a new generation of information workers that has lofty expectations of mobility and social media access on the job, and is even willing to accept a lower salary in exchange for that flexibility. The survey, conducted for Cisco by market research firm InsightExpress, polled 2,800 college students and young professionals in their early 20s — 100 of each group in 14 countries. The findings, available here, should provide IT executives with much to think about as you contend with growing pressures to support a wide array of devices and ensure anytime, anywhere network access for a user population that is growing increasingly dependent on social media to remain simultaneously connected to work, home and friends. Here's a look at some of the study's most telling numbers (percentages reflect the portion of all respondents, unless otherwise specified):

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40% of college students polled and 45% of young professionals polled say they would accept a lower-paying offer that meets their priorities over a higher-paying offer that doesn't.

33%
One third prioritize social media freedom, device flexibility and mobility over salary.

56% of college students polled say they would either pass on a job offer from a company that prohibits social media use, or accept the job and then skirt company policy.

64% of college students polled say they plan to ask prospective employers about social media policies during job interviews, and 24% say the answer will help determine whether they accept an offer.

41% of young workers polled say their employers promoted their flexible device policies and social networking policies in their recruitment efforts.

31% of young workers polled believe their comfort level with devices and social media was a factor in their hiring.

25% of young workers polled say the absence of remote network access would influence their decisions on whether to accept job offers.

77% of young workers polled say they rely on multiple devices, and 33% use at least three devices for work.

81% of college students polled say they want to choose their own devices for use at work.

68% of young workers polled believe that company-issued devices should allow them to access social media and personal web sites.

42% of college students polled believe companies should be flexible and empathetic about the need to remain connected to social media.

49% of respondents would rather lose their wallets or purses than their mobile phones.

70% of college students believe it's unnecessary to be in the office regularly.

57% of young workers can easily connect to their corporate networks remotely, but only 28% have the ability to do so from anywhere, at any time.

63% of respondents want to be able to access corporate networks from their home PCs, while 51% want to network access from mobile devices.

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