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IT Management Slideshow:
Strategy Questions Every CIO Must Ask

By Dennis McCafferty on 2010-11-23


Many CIOs operate around an uneasy disconnect between “Big Picture” organizational strategy and day-to-day tasks. How can you focus on long-term goals when, say, a virus has just made a systems intrusion? How can you think about innovation when your IT team is knee-deep in a new systems-integration launch? The book, Seven Strategy Questions: A Simple Approach for Better Execution Seven Strategy Questions: A Simple Approach for Better Execution (Harvard Business Review Press/Available now), provides a blueprint you can use to match long-term objectives with daily demands. In the book, author Robert Simons introduces seven key questions to ask yourself to ensure that you're practicing the very best “whole management” practices for your teams, supervisors, customers and partners. Knowing how to effectively implement core values, performance variables and even creative tension are all part of the mix. Ultimately, Simons writes, it's about “tightening your business thinking” and avoiding “unstated assumptions that, if poorly conceived, can sap your business of its energy and potential.” Simons is a professor of business administration at Harvard Business School. Here are his seven questions, as well as ways to pursue the answers:

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Who is your primary customer?Determine if this customer is the prime focus of maximized delivered value.

Identifying your prime customer can lead to tough choices.Example: Amazon.com had to choose between consumers and independent retailers – and picked consumers. Every action since then has been framed by the question: How will our actions impact consumer sentiment?

Core values shape priorities.Use your core values to prioritize shareholders, employees and customers. Achieving success is simplified when all parties share the same core values. Often, shared values are lacking.

Are your employees committed to values equally for your shareholders and your customers?Hint: If they perceive shareholders or customers as nuisances “to be dealt with” rather than partners, commitment may be an issue.

What critical performance variables are you tracking?You're responsible for creating accountability for each variable.

With performance variables, less can be more.The greater number of variables, the more you'll increase the potential for restrained innovation. A project serves as a “checklist generator,” rather than inspiring adventure.

What strategic boundaries have you set?Some "means to an end" are off-limits. Red-flag these with your staff, vendors.

When to say no.Just say “no” to creative initiatives that steer your organization off its critical strategic track. Example: Steve Jobs avoided the development of PDAs, instead focusing on something called the iPod.

How are you generating creative tension?Creative tension is the fuel for innovation.

Is your style of creative tension is productive or destructive?Are you encouraging constructive competitiveness that elicits a sense of excitement and engagement within your teams? Or are you cultivating an atmosphere of resentment and anxiety?

How committed are your employees to helping each other?If they're quick to “share” responsibility as opposed to copping a “not in my job description” attitude, it's a positive sign.

Build employee bridges with a “mix and match” approach.Pair workers who don't normally “hang out together” or who may have even clashed in the past. Working together toward one goal leads to a long-term “value” bond.

What strategic uncertainties keep you awake at night?Your staffers need to know what these are. Otherwise, as a team, you can't work toward resolving them.

Build a solid radar systemEncourage your team members to participate in professional social-media groups and off-line associations or networking opportunities. It will position them to help you effectively spot trends and business shifts.

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