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IT Management Slideshow:
Sustainable IT: Your CEO Wants It

By Dennis McCafferty on 2010-07-06


The vast majority of CEOs say that IT solutions are needed to improve sustainable business practices, according to a study from United Nations Global Compact and Accenture. Accenture surveyed 766 CEOs worldwide on behalf of the UN Global Compact, an initiative launched in 2000 to encourage businesses to voluntarily adopt sustainable and socially responsible policies. It's not just a "feel good thing." It's a survival measure, in light of the vast amount of energy-cost reduction benefits and the uncertainty of the current economy. Nonetheless, another survey shows that you may have to contend with a "green credibility gap" between your CEO's vision and corporate reality. a revealing study, Sense and Sustainability, from the global communications firm, Gibbs & Soell, and research firm Harris Interactive, indicates that much of the talk about corporations seriously pursuing sustainability as a prime business objective has been, well, a bunch of talk. Only a minority of IT managers and other executives surveyed indicate that businesses today are committed to “green” advancements and practices -- and an even smaller percentage of the general public feels this way.

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93%The future success of their company hinges on effective sustainability management, according to 93% of corporate CEOs.

81% Sustainability has become part of the company's current strategy for more than eight out of 10 CEOs – up from half in 2007.

90% More than nine in 10 CEOs say their companies will adopt new technologies within the next five years to enable green practices.

80% The global recession has made the increased efficiency and cost savings offered by earth-conscious practices more, not less, important, according to 80% of CEOs.

98% Almost all CEOs in the Asia Pacific feel sustainability is important to the future success of their company – tops among global regions.

90% In North America, 90% of CEOs say sustainability is important to the future success of their company. The region ranks fifth behind Asia Pacific, Latin America, Africa and Europe in this regard.

72% The company's "brand, trust and reputation" is a top motivating factor for going green for more than seven out of 10 CEOs.

44% Revenue growth/cost reductions is a top motivating factor for green initiatives for 44% of CEOs.

49% Nearly half of CEOs cite complexity of implementation across functions as the most significant barrier to implementing company-wide sustainability.

48% 48% of CEOs cite competing strategic priorities as the most significant barrier to implementing company-wide sustainability.

88% Nearly nine out of 10 CEOs believe they should integrate earth-conscious practices throughout their supply chain.

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