IT Management Slideshow: Tech's Role in the Presidential Campaigns
By Edward Cone | Posted 10-16-2008
Barack Obama's use of technology could well reinvent the political 'ground game' as we know it. A look inside Obama's tech strategy, which includes a heavy dose of social networking and wireless collaboration, as well as what John McCain is doing to counter.
Tech's Role in the Presidential Campaigns
The ground game is big news in this election cycle, thanks in large part to a big push by the Barack Obama campaign to register new voters and get them to the polls. The stakes are high: the better ground game can be worth 2-3% on Election Day, says veteran strategist Joe Trippi. Tech plays a major role in the ground game, and the Obama campaign seems to have a clear advantage.