IT Management Slideshow: Tech's Role in the Presidential Campaigns

By Edward Cone  |  Posted 10-16-2008
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Barack Obama's use of technology could well reinvent the political 'ground game' as we know it. A look inside Obama's tech strategy, which includes a heavy dose of social networking and wireless collaboration, as well as what John McCain is doing to counter.

Tech's Role in the Presidential Campaigns

The ground game is big news in this election cycle, thanks in large part to a big push by the Barack Obama campaign to register new voters and get them to the polls. The stakes are high: the better ground game can be worth 2-3% on Election Day, says veteran strategist Joe Trippi. Tech plays a major role in the ground game, and the Obama campaign seems to have a clear advantage.
Tech's Role in the Presidential Campaigns
 
 
Senior Writer and author of the Know It All blog

Ed Cone has worked as a contributing editor at Wired, a staff writer at Forbes, a senior writer for Ziff Davis with Baseline and Interactive Week, and as a freelancer based in Paris and then North Carolina for a wide variety of magazines and papers including the International Herald Tribune, Texas Monthly, and Playboy. He writes an opinion column in his hometown paper, the Greensboro News & Record, and publishes the semi-popular EdCone.com weblog. He lives in North Carolina with his wife, Lisa, two kids, and a dog.
 
 
 

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