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The Cloud, Mobility, Social Media: The New Mainstream?

By Don Reisinger on 2010-12-20


The end of a calendar year invariably brings with it a flurry of prognostications about the 12 months ahead. In 2011, the cloud, mobility and social media look to be the trio to watch. Most likely, you've got a healthy skepticism about how big an impact any of these will actually have on your enterprise. Market-research firm IDC, however, is extremely bullish on all three points. In its report "IDC Predictions 2011: Welcome to the New Mainstream," the firm predicts that cloud services, mobile computing, and social networking will mature and coalesce in 2011, creating a "new mainstream" for IT. The company predicts double-digit-percentage growth in enterprise spending in each of these key areas. With the cloud, mobile devices, and social networks gaining popularity, IDC senior vice president and chief analyst, Frank Gens, says that combined, “they are rapidly becoming the market itself and must be addressed accordingly.” If IDC’s estimates prove accurate, you can expect to be operating a vastly different organization in the years ahead, one that relies upon a variety of services that, at least right now, few firms have brought wholesale into their enterprises. Here are nine highlights from the report.

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$1.6 trillionWorldwide spending on IT solutions will reach $1.6 trillion next year, representing a 5.7% increase over 2010.

Where 2011 dollars will go(increase in spending, 2011 vs. 2010)Hardware - 7.8% Software - 5.3%Outsourcing - 4%

30%Spending on public IT cloud services in 2011 will grow at more than five times the rate of the overall IT industry, as organizations move business applications into the cloud. Spending on cloud services in 2011 is expected to increase 30% over 2010.

One thirdOne third of mid-sized companies will adopt “cloud resources” next year.

Going mobileShipments of smartphones and media tablets, such as iPad, will “outnumber PC shipments in the next 18 months.”

25 billionIn 2011, a whopping 25 billion mobile apps will be downloaded, compared with just over 10 billion in 2010.

Mobile healthcare14% of Americans will use a mobile-health application next year.

Go socialThe use of “social business software” will increase at a compound annual growth rate of 38% through 2014.

40%40% of SMBs will employ social networks to promote their brands in 2011.

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