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IT Management Slideshow:
Video Conferencing: Finding the ROI

By Dennis McCafferty on 2011-05-02


Video conferencing isn’t quite established yet as a standard technology for enterprises, even though it’s been around for a while. (The IP-based version of the technology goes back to the 1990s.) That won’t last for long, according to a survey from CDW. Within two years, the vast majority of companies will have some form of video conferencing in place. Consider this a lasting byproduct of the recent recession, as CEOs sought cost efficiencies in all areas of operations. If you've so far failed to sell your C-suite counterparts on the concept of video conferencing, you may find success in pushing the ROI benefits – especially when it comes to savings in travel costs and increases in productivity. Surprisingly, however, not all businesses that have bought in video conferencing have tracked these metrics. CIOs planning to launch a video-conferencing initiative may also want to know that the technology often requires a network change or upgrade, and that the majority of businesses farm out the oversight of video-conferencing technology and services, rather than handling these in-house. More than 630 U.S. executives took part in the research.

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50 percent

50 percent of respondents from medium to large businesses use video conferencing today.

25 percent

One quarter of respondents from medium/large companies plan to deploy video conferencing within the next two years.

69 percent

69 percent of respondents whose companies have implemented video conferencing completed a network assessment to ensure IT could support it.

66 percent

66 percent of respondents whose companies have launched video conferencing have changed or upgraded their IT networks to accommodate it.

54 percent

54 percent of respondents whose companies have launched video conferencing have purchased managed conferencing services.

44 percent

44 percent of respondents whose companies have launched video conferencing have built and manage their own conferencing infrastructure.

32 percent

32 percent of respondents use free conferencing software.

Benefits of video conferencing (percent respondents):

Reduced operating costs (64 percent)Improved decision making (59 percent)Increased contact with customers (54 percent)Training (53 percent)Faster time to market (51 percent)

Top video-conferencing tech in use (percent respondents whose companies use video conferencing):

Desktop video/peer-to-peer (70 percent)Multisite meeting rooms (59 percent)Immersive telepresence (21 percent)

One half

50 percent of respondents say demonstrating video conferencing ROI with respect to dollars saved, revenue earned, or productivity gained is very important.

Respondents who are monitoring ROI of video conferencing are tracking the following metrics (percent respondents)

Savings from travel avoided (62 percent)Benefits from reduced meeting time (45 percent)Impact of reduced downtime (34 percent)Benefits from faster time to market (30 percent)

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