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IT vendors have tried going around the CIO and straight to top business executives or specific business-line managers to sell their wares. But who has the most influence? Forrester Research asked almost 1,000 enterprise decision-makers in North America and Europe to find out (percentages may not add up to 100 due to rounding).
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- The Senior-Most IT Decision-Maker
- Senior-Most Line-of-Business Executive
- Business leader (owner, CEO, CFO, President, etc.)
- Consultant
- Software Vendor
- Industry Analyst
- VAR, Systems Integrator or Third-Party Implementer
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IT Management 
