In one of the
biggest enterprise announcements Adobe Systems has made to date, the company
introduced its new Web Experience Management suite, which merges Adobe
enterprise technologies with recently acquired Day Software and Omniture
solutions.
Adobe's new
WEM suite is a unified Web 2.0 content-management suite that combines optimized
mobile experiences, integrated Web analytics, social-media collaboration,
digital-asset management and campaign management, Rob Pinkerton, senior
director of product marketing at Adobe, told eWEEK.
Moreover, the
company's entrance in the WEM market marks another important milestone in
Adobe's vision of delivering customer-centric solutions across organizations,
Pinkerton said. The new WEM suite will help IT professionals and developers
optimize digital channels to acquire new customers, gain customer insight and
deliver personalized experiences across devices -- leading to better conversion
rates and a superior brand experience, he said. Marketers can deliver localized
and relevant content for targeted multi-channel campaigns.
"Marketing is
kind of the last great business function in the enterprise to be automated,"
Pinkerton told eWEEK.
"The pressure
is high for businesses to become more social, personalized and interactive
while maintaining greater revenue at a lower cost," Rob Tarkoff, senior vice
president and general manager of Digital Enterprise Solutions at Adobe, said in
a statement. "This careful balancing act of effectiveness, improved customer
experiences and multi-channel optimization can only be achieved through an
end-to-end Web experience management solution. CQ5 from Adobe, combined with
the capabilities of Adobe Online Marketing Suite, gives business leaders
unrivaled intelligence and agility to bolster their company brand and incite
greater customer loyalty."
For more, read the eWeek article: Adobe Launches New Web Experience Management Suite.
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