Apple, Google Taking Mobile Platform Battle to the Cloud: Survey

By CIOinsight  |  Posted 08-03-2011 Print Email
A new joint survey from Appcelerator and IDC shows that Apple and Google are taking their mobile platform battle to the cloud to harvest more developers and consumers with Google+ and iCloud.

Appcelerator, maker of a cloud platform for developers, and the IDC market research firm released results of their recent joint survey, which indicate that developers are continuing to embrace Google and Apple as they bring the mobile platform battle to the cloud.

In an interview with eWEEK, Scott Schwarzhoff, vice president of marketing at Appcelerator, said the survey results show that Google and Apple are increasingly moving the mobile battle to the cloud with Google+ and iCloud.

"The app is getting transformed from a monolithic app to a utility that is connected," Schwarzhoff said.

In the Appcelerator/IDC survey covering the third quarter of 2011, the companies polled 2,012 Appcelerator developers around the world. Appcelerator s claim to fame is its mobile cloud platform for rapidly developing native mobile, desktop, and tablet applications using web technologies. Schwarzhoff said the companies analysis of the survey shows that Apple and Google are accelerating their lead in mobile by redefining mobile app engagement, loyalty, and cloud connectivity through their new Google+ and iCloud offerings.

Developers also indicate that they see Apple and Google gains in the consumer application space translating into significant traction in the enterprise space over time. The full report can be viewed at: http://appcel.us/q3_2011_report.

"Google and Apple are pushing mobile competition beyond OS platforms into the cloud and into social integration," said Scott Ellison, IDC s vice president of Mobile & Consumer Connected Platforms, in a statement. "This means even broader battles with major players like Amazon and Facebook, creating new competitive complexities and opportunities going forward for everyone in the mobile ecosystem."

Moreover, Appcelerator said as mobile app and platform leadership continues to coalesce around Apple and Google, both players are leveraging their strengths into the cloud in different, but compelling new ways that are likely to generate long-term value and competitive differentiation for each of their respective ecosystems. Topline findings from this quarter s report focus on how developers eye new opportunities for applications to become more social and more connected.



 

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