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The Death of Privacy?
Cleland claims that Google doesn’t allow users to be as private with their data as they could be. In fact, he alleges that the search giant subscribes to a policy of “Privacy for me, radical transparency for thee.”
A Security Issue?
Cleland claims Google isn’t doing enough to safeguard user data and other information. In fact, he argues that Google “does not provide adequate data security and does not have a satisfactory security strategy.”
Is Google Dominating All?
Cleland describes Google as a “monopolist” because of its control over the vast majority of searches around the world. The company, he says, is also a dominant player in advertising. As a whole, Cleland says, “Google has come to dominate online information access.”
Open Versus Closed
Cleland writes that Google is “closed, opaque, and secretive,” even though the search giant seemingly supports open platforms. He alleges that Google wants open systems in markets that it doesn’t control because such systems “erase competitive advantages.”
Google Looks Out For Itself?
Cleland writes that the company’s advertising platforms, AdSense and AdWords, “are designed to benefit Google.” He claims that the company’s AdWords platform is “closed, opaque, and tilted in Google’s favor.”
The Focus of Google Search
Cleland writes that Google uses its search engine for one sole purpose: “To gather information about users and sell it to online advertisers.”
A Political Company?
Cleland writes that the search giant’s former CEO Eric Schmidt “campaigned for President Barack Obama,” which he alleges means that the company “has political conflicts of interest.”
Google’s Power Going Unchecked?
Cleland states that “Google is the most powerful company in history.” Moreover, he believes that the search giant’s power is “unchecked,” which, he says, has helped the firm “threaten” Web competition.
Google’s “Don’t Be Evil” Edict
Cleland takes aim at Google’s slogan that it does not want to “be evil.” The author claims that the search giant has created “an aura of moral superiority” that it uses to “escape ethical scrutiny and impose its political ideology on others.”
What Should Be Done?
According to Cleland, the search giant must be held to the Golden Rule: Treat others the way it wants to be treated. In addition, he argues that Google should be held to “existing laws and rules,” as well as prompted to “upgrade to enterprise-level security.”
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