Google unveiled a new VoIP service on Wednesday that integrates directly into Gmail. The feature is quite simple and allows users to place free calls to phones in the United States and Canada. For now, few folks have been able to fully test out the service, so there's no telling if there are any bugs that could cause some users to switch to an alternative. But at first glance, with some basic use, placing calls in Gmail provides a robust experience.
Going forward, Gmail's new phone service is undoubtedly taking aim at Skype, the leader in the VOIP market. And although some might say that Gmail won't be able to match Skype just yet, some see it a different way. Phone calling on Gmail might not be perfect right now, but it effectively puts Skype on notice that Google is ready to steal market share.
While such consumer-grade VoIP services are not necessarily up-to-snuff for most enterprise needs, many of your business executives are probably already turning to them in a pinch, particularly while traveling. As these services evolve, they could become reliable, cost-effective options for enterprise communications in certain circumstances. Definitely a space to watch.
For more, read the eWeek news analysis, Google's VoIP Challenge to Skype: 10 Reasons it's a Serious Threat.
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