Microsoft Windows Phone devices will soon include Good Technology's Good for Enterprise security solution, which includes Federal Information Processing Standard-certified (FIPS-certified) 192-bit Advanced Encryption Standard (AES) encryption for end-to-end mobile messaging.
In theory, that will allow Windows Phone to capitalize on the trend of workers using their personal smartphones within work environments. That bring-your-own-device (BYOD) model has helped Apple's iPhone and Google Android gain significant traction within small and midsize businesses as well as the enterprise. While that has opened up a whole new market for business apps, and perhaps made employees more amenable to checking their work email at midnight, IT administrators also need to keep those devices secure.
In addition to mobile-device security, Good for Enterprise also includes remote-device management (complete with policy enforcement and over-the-air controls) and tools for facilitating collaboration.
Although Windows Phone lags the iPhone and Android with regard to general adoption, Microsoft and its manufacturing partners have spent the past two months engaged in a markting push for the platform. Originally developed as a high-end operating system along the lines of Apple's iOS, new devices such as Nokia's Lumia 610 have helped expand Windows Phone's offerings into the midmarket and low-end range.
But if Microsoft wants Windows Phone to truly impact the smartphone market, it will need businesses in addition to consumers. That's where this new security platform comes into play.