PayPal: Mobile Payment in the Spotlight
PayPal announced new mobile technologies and business relationships that will change the way people shop and pay. The announcements were made at the company's second annual developer conference, 2010 Innovate, in San Francisco on Oct. 26.
PayPal announced the availability of Mobile Express Checkout, a secure two-click checkout experience on a mobile device. Consumers will have the ability to opt in and remain logged in across apps to speed purchasing. PayPal says the solution is easy to deploy for merchants that already use Express Checkout in their online stores. Beta merchants have reported double-digit sales growth in their mobile stores after adding Mobile Express Checkout.
Starbucks is among the businesses that will use Mobile Express Checkout for quick and easy reload of Starbucks Cards directly from its Starbucks Card Mobile app for iPhone and iPod Touch.
Guest payments -- the ability to accept credit card payments in addition to PayPal -- will be integrated into Mobile Express Checkout in 1Q 201.
PayPal offers mobile apps for iPhone, Android and BlackBerry, as well as tools to help developers and merchants build mobile-commerce solutions. PayPal expects more than $700 million in mobile payments to go through its system by the end of 2010.
A new location-based feature allows PayPal iPhone app users to find businesses accepting PayPal wherever they happen to be. Merchants can attract nearby customers to their stores by sending deals and promotions to customers' phones, and customers can pay for goods or services at local outlets with PayPal or a BlingTag from Bling Nation. This new local service is initially available in beta in the San Francisco Bay Area.
PayPal also announced a new micropayments platform that will debut on Facebook later this year.
For more, read the eWeek article PayPal Helps Developers Deliver Mobile Apps.
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