Samsung's Galaxy S smartphone has shipped some 10 million units since its June 2010 release date, according to the company. That meets Samsung's sales target for the device, which faces stiff competition not only from the Apple iPhone but other Android offerings.
"Based on their brand power and their relationship with telecommunication companies, their numbers should be increasing steadily," Young Park, an analyst at Woori Investment & Securities Co., told Bloomberg Jan. 3.
Samsung's mobile-device strategy has been a particularly aggressive one. In addition to the Samsung Galaxy S, which the company introduced on multiple carriers, the company is also pushing into the tablet PC arena with its 7-inch Galaxy Tab tablet. Reports also hint it will unveil the Galaxy Player, a touch-screen multimedia device in the mode of the iPod Touch, during this week's CES (Consumer Electronics Show) in Las Vegas.
The Galaxy Tab managed to sell more than 1 million units worldwide within two months of its first release. Combined with robust sales for the Galaxy S, that suggests Samsung has something of a lead among the various manufacturers trying to establish an Android-based device franchise.