T-Mobile executives are calling their HSPA+ network "4G," despite previously describing it as "3.5G." And to complement what they are now branding "America's Largest 4G Network," the executives announced the expansion of its 4G mobile broadband service to six additional cities, as well as the availability of the T-Mobile myTouch 4G smartphone and the Dell Inspiron Mini 10 4G netbook.
To get the word out, T-Mobile began airing a nationwide television ad Nov. 2 that piggybacks on Apple's "I'm a Mac" campaign. In the spot, a beautiful brunette introduces herself as the myTouch 4G, while a handsome young man -- with a heavy, older balding guy literally clinging to him, "the old AT&T network" -- introduces himself as the Apple iPhone 4.
"That'll slow you down," says the brunette of her companion's load, going on to explain that, while the iPhone 4 can video chat wherever there's WiFi (at "like, say, an airport," adds the bald guy), the myTouch can video chat "practically anywhere," without needing WiFi.
(The ad can currently be viewed on YouTube.)
The big question is how T-Mobile can call HSPA+ 4G, "when it's not 4G," said Technology Business Research analyst Ken Hyers.
"There are two semi-valid responses to that," Hyers told CIO Insight sister publication eWEEK. "4G has technically not been defined by the International Telecommunications Union. But that kind of sidesteps the argument. They say their speed is equivalent in a mobility environment to what you could expect from, say, WiMax. So yes, it's not what we think of as genuine 4G, high-speed broadband, but nonetheless it is much faster than [traditional 3G.]"
For more, read the eWeek article T-Mobile Calls HSPA+ 4G, Introduces 'Largest 4G Network.'