Twitter has launched a major redesign that, the company hopes, will vastly improve the experience users currently are having on the site. The new Twitter includes the ability for users to view embedded multimedia content in a multi-column display. It's a much different look than what most users are accustomed to.
The CIO Insight
If your company is using Twitter for social marketing, be sure to monitor the reaction users have to the site's new design. As Facebook has shown time and again, users don't necessarily like redesigns. If Twitter has a revolt on its hands, expect more changes to the site (and the makeup of the user base). Be ready to help your marketing teams adjust their plans accordingly and you'll look like a hero.