Enterprises Are the Losers

By Susan Nunziata  |  Posted 10-11-2010 Print Email

Jack Gold, Founder & Principal Analyst at J. Gold Associates, puts enterprises in the "loser" column when it comes to Phone 7, "especially those with specialized applications built to the Windows Mobile platform." Apps for Phone 7 are developed using Visual Studio, Expression Blend,  and Silverlight Runtime.

Gold adds, "It will be hard for [existing enterprise] apps to be ported unless they are already Silverlight-compatible or built in standard .Net mobile protocols. The majority of enterprise apps are not."

Gold notes that, with Phone 7's reliance on Silverlight, "if developers are accustomed to C programming and lower-level languages, they will be very hard pressed to move their products to the new WP7 interfaces. Visual Studio does provide a path (through .Net Framework) but this is only convenient if they are already using this tool, and not something like Eclipse."

Business users were at the core of the previous Windows Mobile constituency, notes Gold, but many have defected to other platforms. "It is unclear whether Microsoft can win them back, or even keep the existing, albeit significantly diminished, base of enterprise users."

According to IDC's September 2010 Quarterly Mobile Phone Tracker, the 2010 market share for Windows Mobile smartphones is 6.8%. The research firm is forecasting that by 2014 the OS will claim 9.8% market share, by far the smallest share of the five major mobile operating systems currently available.

Worldwide Converged Mobile Device Operating System Market Shares and 2010-2014 Growth

Operating System

% Market Share, 2010

% Market Share, 2014

% Change, 2010-2014

Symbian

40.1%

32.9%

-18.0%

BlackBerry

17.9%

17.3%

-3.5%

Android

16.3%

24.6%

+51.2%

Apple iOS

14.7%

10.9%

-25.8%

Windows Mobile

6.8%

9.8%

+43.3%

Others

4.2%

4.5%

+8.3%

 

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