Loyalty

By Allan Alter  |  Posted 11-15-2007 Print Email

Our exclusive research finds which vendors are catering best to small- and medium-sized businesses.

Loyalty
The ultimate test of a vendor is whether its customers wish to continue to do business with them, even if they were not locked in any way. Unlike the other rating questions, respondents answered simply "yes" or "no."

RankVendorScore under $500MScore $500M or moreDifference
1 Hewlett Packard 95% 88% 7%
2 Dell 90% 87% 3%
2 VeriSign 92% 97% -5%
4 Cisco Systems 94% 96% -2%
4 Citrix Systems 93% 93% 0%
6 Research in Motion 90% 97% -7%
7 McAfee 90% 91% -1%
7 Symantec 87% 87% 0%
9 Adobe 91% 91% 0%
10 IBM 89% 87% 2%
11 Microsoft 84% 85% -1%
12 Sun Microsystems 77% 91% -14%
12 Verizon Wireless 84% 85% -1%
14 Sprint Nextel* 70% ° °
15 Oracle (including Hyperion) 77% 80% -3%
16 Verizon Communications 73% 84% -11%
17 AT&T (including Cingular) 69% 81% -12%

*Not enough responents over $500 million selected Sprint Nextel to include

Rate Lower Than 2006

Rate Higher Than 2006

Next Page: Mid-Market: Worked with during the past 12 months



 

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