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Apple, Android Enterprise Activations on the Rise in 4Q 2010

By Don Reisinger on 2011-02-14


Enterprises are increasingly activating mobile devices running the Apple iOS and Google Android platforms, according to a recent report from Good Technology. The company, which offers enterprise mobility management solutions, analyzes activations by month across its corporate and government user bases. It uses the data to compile quarterly reports on the top smartphone platforms among its customers. The latest report -- which covers 4Q 2010 -- dubs Apple's iOS as the most-activated smartphone platform in the enterprise for the three months ended Dec. 31, 2010. It's important to note that the report is reflective of mobile device activations undertaken by customers using Good's solutions, and therefore do not include activations of RIM's BlackBerry OS or Windows Phone 7. Even so, the increase in the number of enterprise activations for non-BlackBerry platforms -- particularly the iPad -- is striking. Apple said in mid-2010 that 80% of the Fortune 100 companies were testing or deploying iPhone. The Good Technology findings are also consistent with trends in smartphone market share reported earlier this month by research firm Gartner.

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Apple’s iOS platform was twice as likely as Google's Android to be activated by enerprise customers using Good Technology’s service in 4Q 2010.

42%

In 4Q 2010, 42% of Good's enterprise smartphone service activations were for Android-based devices.

58%

In 4Q 2010, iPhone accounted for 58% of smartphone activations among Good's customers.

65%

All told, in 4Q 2010, 65% of all new activations to Good’s service were for either Apple iPhone or Apple iPad.

22%

Since its introduction in 2010, iPad activations accounted for 22% of all customer activations by year's end. (iPad activations accounted for 14% of Good customer activations in 3Q 2010).

Windows Mobile

As one might expect, Windows Mobile witnessed a steep decline during 4Q 2010, though it’s still heavily used in the “Government/Public Sector” industries, according to Good. The company's service does not yet support the new Windows Phone 7 platform.

40%

The financial services sector is adopting Apple’s iPad more frequently than other industries, Good found, representing a total of 40% of mobile device activations in 4Q 2010.

18%

The healthcare sector came in second place in total iPad activations: the Apple tablet accounted for 18% of all enterprise activations in healthcare in the last three months of 2010.

Droid

Motorola’s Droid X and Droid 2 are the most popular Android-based devices being activated in the enterprise in 4Q 2010, according to Good Technology.

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