Mobile & Wireless Slideshow: Gartner's 10 Mobile Apps to Watch
Today's enterprises increasingly are adopting and adapting consumer technologies to meet their own needs, and no category of technology is positioned to drive that trend more rapidly than mobile applications. As a result, forward-looking IT executives will want to keep an eye on the future by staying apprised of mobile app trends among consumers. Research firm Gartner has provided a primer in this area with its recent report, Mobile Insight: Ten Consumer Mobile Applications to Watch in 2012 Gartner expects companies to increasingly shift their marketing budget to the mobile channel, and experiment with cutting-edge apps to capture marketing and sales opportunities. Companies, as well as technology and service providers, that stay abreast of the latest developments could make their products stand out from the pack, enhance brand image and retain user loyalty, according to the research firm. In other words, ignore these potential business-changing applications at your own peril. A full version of the report can be purchasedfrom Gartner. Here are highlights on the 10 mobile apps to watch.
Location-based services (LBSs)
Gartner expects the total user base of consumer LBSs to reach 1.4 billion users by 2014. LBS strive to deliver features and functionalities in tune with the user's context, taking into account the user's location, personal preference, gender, age, profession, intention and so on.